The State of B2B Content Marketing | Sendmode [Infographic]
B2B companies are quickly catching up with the popularity of content marketing among B2C companies. This infographic, courtesy of Marketing Profs, explains: How different content format serves different roles The importance of high-quality credible content How content effectively impacts lead generation How B2B content marketing is still maturing How to plan for content marketing success […]
Instagram for B2B Brands
Over 600 million people are now on Instagram. This creative, visually-led social network is rapidly becoming a place where people hang out online, engage with brands and find content to share. Many B2B companies dismiss Instagram as not being right for their brands. Instagram doesn’t immediately spring to mind when you think of B2B marketing. […]
