Sendmode Blog
What is Direct Marketing and How Does it Work
Direct Marketing is also known as direct response marketing and is used by companies to communicate directly with their customers through a variety of media. Traditionally this would have taken the form of fliers, newspapers, magazines, tv and outdoor advertising but nowadays there is a greater emphasis on Digital and Mobile Marketing techniques such as […]
What is SMS and How Does it Work
Once the most popular form of messaging between people and despite a declining market in consumer messaging, there are still huge numbers of SMS sent each month. Portio research estimates that there will be 6.29 trillion SMS sent in 2018. SMS stands for Short Message Service was developed in the 1980’s to check signalling paths […]
What is SMiShing and How Does it Work
SMiShing is a fraud technique that uses SMS to try to scam consumers. It is similar to email phishing but uses SMS instead of email. See those emails you get pretending to be from your bank and asking you to click a link and enter details. This is called email phishing whereby fraudsters are trying […]
What is an SMS Gateway and How Does it Work
Most software will have a communications feature built-in, some use email notifications, some use push notifications to a mobile app and some use SMS. For the ones using SMS to communicate with customers the message will need to be sent to an SMS Gateway. The basic function of an SMS Gateway is to deliver the […]
What does OTT mean and How Does it Work
OTT (Over the Top) is the term used for the broadcast of content over the internet, bypassing the telecommunications companies and mobile networks. For example, in the past the mobile networks controlled the most popular messaging app, SMS, and charged consumers per message sent. Each message was sent over their mobile network. However with the […]
What is Bulk SMS & How Does It Work?
Bulk SMS is a marketing technique that uses SMS to deliver short, concise marketing and information from businesses to their customer bases. The SMS function is available on every mobile handset and this gives SMS an advantage over other messages apps like WhatsApp, Facebook Messenger and Viber as it has 100% market penetration. Generally business […]
What is SMS Marketing & How Does It Work?
SMS marketing (short message service marketing) is a popular marketing technique that uses permission-based text messaging to deliver information and promotional messages from businesses to their customer bases. The SMS function is available on every mobile handset and this gives SMS an advantage over other messages apps like WhatsApp, Facebook Messenger and Viber as it […]
Drive Sales with Text Messaging
SMS Text Messaging has been around for over 20 years and although its heyday as a person to person communication channel has waned, it is still used by millions of businesses worldwide to communication with customers. While WhatsApp has taken over the person to person communications, SMS is still the most popular with business to […]
Bulk SMS Marketing for Restaurants
Bulk SMS Marketing allows restaurant owners to engage with their customer base on a personal level at any time. There are lots of ways the Sendmode Bulk Text system can help drive your sales and customer engagement. From targeting different groups of customers with relevant offers to our very popular Birthday feature which automatically sends […]
Some Tips on SMS Marketing 2018 [Infographic]
Ahh SMS Marketing. It has been around for 20 odd years and is now used by millions of businesses worldwide to connect to their audience in seconds. When used properly it becomes the single most effective tool in a marketer’s arsenal. By following some simple rules you will see how effective SMS is at driving […]