Sendmode Blog
2017 Digital Marketing Trends
Digital marketing and associated trends are constantly changing, and marketers are tasked with understanding and meeting these changes head on. From artificial intelligence to rising data intelligence and brand safety, Sendmode has brought together the latest digital marketing trends for this year. As we enter the second half of the year, organisations are facing more […]
Innovative SMS Marketing Techniques to Tackle New Technologies
With all the new technology around these days, some say SMS marketing is becoming outdated. It’s one of the oldest forms of mobile communication which we still use regularly. However, this can’t be the case if it’s being used by companies renowned for revolutionising industries with forward thinking attitude. Brands such as Google, Facebook, Uber, […]
Attracting Generation Z Shoppers to your Store
Generation Z are those born in 1996 or older, and they are about to take over. In fact, by 2020, this generation will be the largest consumer group in the world, making up over 40% of the consumer base. Their shopping need and behaviours will force retailers to rethink and re-engineer their approaches more than […]
Summertime Marketing Tips
Summer can be a challenging time for many businesses. The weather is heating up but that doesn’t mean that your marketing efforts should be cooling off. Summer means that we are half way through the year, which is a perfect time to reassess your marketing plan. Use this time to percolate some new ways to […]
Why You’re Failing at Social Media Marketing
Everyone is doing it, social media marketing that is. And some are better at it than others. Having an effective social media marketing strategy may be one of the most important determinate to the success of your business. The debate as to whether your brand should participate in social media is long over. Social media […]
SMS Marketing vs. Email
Email has been a thorn in the side for business professionals and small business owners for decades. The endless pile of messages in our inboxes, and the constant battle of deciding what deserves our attention. Yet, email remains a mainstay of mass marketing communications. Over the years, it’s cemented as a necessity for ever type […]
Business Advertising
When budgets are tight, marketing may be the first expense you look to cut. But, let me stop you right there. While traditional advertising methods are expensive and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. Knowing where to start can sometimes be tricky for small businesses, so […]
Bon Appetit – How Restaurants can benefit from SMS Marketing
If you’re curious how effective restaurant SMS marketing is, just take a look around. Smartphones are everywhere these days! People use their smartphones to decide where to eat, what to eat, and how to get there. Most people will even browse their phones during the course of their meal. To compete in the restaurant business, […]
Small Business Marketing – Content Curation
Content curation is a hot topic among marketers these days. Few companies actually understand what content curation is and how it can help build strong brand awareness. Successful marketers appreciate that content isn’t always unique, so they regularly share information that’s curated from other sources – and refresh it by adding their brand’s own unique […]
Tutorial – Sending an Excel2SMS Message
We have developed a class little program which can send an SMS from an Excel spreadsheet. Our Excel2SMS feature is perfect for reminding a list of debtors or membership renewals. It is super easy to setup and can be done in three easy steps. 1. Create an account with Sendmode Open an account with Sendmode […]