B2B companies are quickly catching up with the popularity of content marketing among B2C companies.
This infographic, courtesy of Marketing Profs, explains:
- How different content format serves different roles
- The importance of high-quality credible content
- How content effectively impacts lead generation
- How B2B content marketing is still maturing
- How to plan for content marketing success
- The most effective channels for B2B content
Saoirse
