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GDPR Compliant SMS Marketing

GDPR

GDPR Compliant SMS Marketing

GDPR comes into effect on May 25th 2018. We have been in contact with the Data Commissioner Office to clarify the regulations around SMS Marketing. Sendmode will ensure your Bulk Text and SMS Marketing is compliant.

  • What do I need to do with my current marketing lists?
  • How do I stay compliant after May 25th?
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GDPR

My Current Marketing Lists

  • Your current lists are valid. See responses from Data Commissioner here.
  • If you have received consent and have marketed to your customers in the past 12 months, giving customers the option to opt-out, there is no requirement to ask them to opt in again.
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GDPR

Staying Compliant After May 25th

  • Consent must be explicitly given. Click here for more information.
  • You must keep Records of Consent from new Customers. We can help with that. See blog here.
  • Make sure Opt-out is available. We have a number of options for this. See this blog for more information.
  • As a data processor for Bulk SMS Marketing, Sendmode is fully GDPR compliant. Please see our GDRP Compliance policy here.
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