Marketing
Why Bulk SMS might be your next top revenue channel
Pause for a second and think of this question. How many unopened emails do you have right now in your inbox versus unread text messages on your phone? This is why so many brands are using Bulk SMS and mobile marketing to connect with consumers instead. If you are like me, there are literally hundreds […]
Three Things You Need to Know About Mobile Marketing
If you do not have mobile as part of your marketing strategy, you need to move quickly. Google said last year ‘It is not mobile-first anymore, it is mobile ONLY’. More people browse the internet on their phones now than on a desktop, you NEED to have a mobile marketing strategy. There are a number […]
What is Drip Marketing?
Drip marketing is a marketing strategy that sends small bits of information to customers over time. It is intended to build awareness and interest in your product or service slowly rather than a once off information blast. It can take many forms including email and bulk text marketing. It is widely used on the internet […]
The Importance of Video Marketing
Social Media Marketing and SEO are two tightly interwoven strategies, adding video to this is a recipe for success. From traditional TV commercials to today’s YouTube, Snapchat, Facebook Live, and IGTV, video has become a staple in our everyday lives. And one of the most successful ways to get your message out there. With figures […]
Offline Marketing Strategies
Nowadays business owners can be overwhelmed by the number of channels out there for marketing their business. Much of the focus involves modern marketing techniques on the internet such as SEO, social media, content marketing, Facebook Ads, Google ads and other online marketing tactics. However, you don’t have to limit yourself to these. In fact, […]
The Future of B2B Marketing
This blog is based on a great presentation by Jon Lombardo, Global Brand Strategy lead at LinkedIn. It is about the idea that originality can be a delusion, especially for B2B Marketing. He argues that marketers are obsessed with promoting newness, but customers want relevance and familiarity. He also shows how brand awareness supports direct […]
Benefits of Relationship Marketing
You’ve most likely heard that it is more cost effective to retain a customer than to find a new one. The cost of grabbing a new customer’s attention in today’s world of marketing overload can be very high. So when you do reach a new customer and they purchased your product or service, you should […]
Five Common SEO Mistakes Made by Marketers
Search Engine Optimization (SEO) and content marketing are a powerful combination that can build website’s authority and drive valuable search engine traffic. Blogging, in particular, is a popular way to drive website traffic and build authority in your niche. However, many people struggle to get great SEO results from blogging. There are 5 common mistakes […]
Mobile Marketing 2018 Stats and Tips for Small Business | Infographic
Mobile marketing is gaining momentum, and it’s not going to slow down anytime soon. Tips • Ensure making payments on mobile is easy to do. • Capitalize on social media. • Make sure videos are mobile-friendly. • Make sure your website is mobile friendly. • Use mobile native video advertising. The infographic below (courtesy of […]
LinkedIn Marketing for Small Business Owners – Part 7 of 7
We’ve come to the end of our series on making the most of LinkedIn Marketing for your business… This final blog runs through some security pointers for keeping your profile safe. Tips such as creating a password best practices and how to use 2-factor authentication to make your account very secure. Thanks to MarketingProfs for […]