Combat Email Marketing Fatigue with an SMS Broadcast

I am getting serious email fatigue these days and deleting 90-100 emails each day from my inbox. I get so many that I miss the odd one that might be of interest to me. If you are using email marketing, maybe your customers are experiencing email fatigue too. Why not try and SMS Broadcast?

How does SMS Broadcast compare to Email Marketing?

The open rates for an SMS are 95% whereas the open rates for an email are only 20%. You are pretty much guaranteed that your SMS Broadcast will be read by your customers.

There is a cool infographic on the following blog which shows the difference between email and sms broadcast.

Be aware however that our mobile phones are very personal to us and we don’t like receiving unsolicited SMS messages. You will need to seek permission from your customers to send them an SMS broadcast. However when you combine permission based marketing with SMS the response rates for your promotions will amaze you.

It will work so well that one of the biggest challenges will be not to send too many SMS Broadcasts to your customers. We recommend timely, well thought out promotions sent once a month for optimal return. By timely I mean send the SMS Broadcast between 11 a.m. and 6 p.m. the day before a promotional sale is due to begin.

Recently I heard one of our customers say that before he sends an SMS he asks himself, ‘Is this promotion worth distracting my customer from what they are currently doing?’. If the answer is yes, then the sms broadcast goes out. This also shows the power of an SMS Broadcast, you know it is going to be read by your customer so it is pertinent to ask this question before sending.

I hope you found this helpful and thank you for taking the time to read our blog.

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