What is Bulk Text Messaging & How Does It Work?

Bulk Text Messaging is a popular marketing technique that uses short, concise text messages to let your customers know about offers, promotions and latest news and events. Its popularity grew with the rise of SMS worldwide and continues to be very popular as the SMS function is available on every mobile phone in the world. Messaging applications like WhatsApp and Facebook Messenger have substantial market penetration but none can boast the 100% penetration that SMS does.

How does Bulk Text Messaging work?

Generally business owners will create an account on an online service where they can upload their customer databases and send messages to all the mobile networks in one simple operation. It is the job of the Bulk Text Messaging provider to deliver the messages to the correct mobile network for delivery to the customer’s handset.
Once sent to the networks the messages are delivered instantly to customers and the industry average read rate of SMS is an astonishing 98%.

How do I choose my service provider?

There are many companies who provide this service in your country, try searching ‘Bulk Text’ in Google and research some of the providers.

As with any industry, some companies offer a better service than others. Prices will be similar across all reputable companies. Be wary of super low prices as these companies who tend to be unreliable, sending messages down cheap international routes and bouncing your messages all over the world. Ensure your service provider uses direct connections to the mobile operators for faster delivery and real time delivery reporting.

Furthermore, make sure the companies are reputable, have good reviews with an independent review company.

Finally if you decide to use Bulk Text Messaging as part of your marketing and communications please make sure your company of choice understands the Data Protection legislation in your jurisdiction. More about that in the GDPR section below.

Can I send Images or Video?

Yes you can. You can upload your image into the online systems and a web link will appear in your text message. When delivered to the customer they can now click on the link to view the content. This feature is heavily used by restaurants for example by sending out a link which opens up a webpage with their new menu for the season.

I use Bulk Text Messaging for marketing promotions once a season. I buy €85 worth of SMS Messages from Sendmode and we are delighted with the response every single time.

– Pat, Pat’s Menswear.


Since GDPR on 25th May 2018 we have helped thousands of businesses in Ireland, UK, and beyond to send millions of fully compliant text messaging campaigns to their customers. We are here to assist your business gain an advantage through our expertise. We have GDPR features on the system to keep you compliant and have a section on our website fully devoted to GDPR.

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About Sendmode

Sendmode has been in the Bulk Text Messaging and SMS Marketing industry for 10 years and serves over 30,000 customers worldwide. We have won numerous awards for customer service down through the years and pride ourselves on our levels of customer service. We can help you build your customer database, design and implement your marketing campaigns.

Thanks for taking the time to read this post. If you have any questions you can get us on web chat, email, or by phone at any time. We’re always here.