Introduction
The use of SMS in business communication has grown exponentially over the past 20 years. Nowadays, 80% of professionals currently use texting for their business (1*) for a multitude of purposes; marketing, instant messaging, mass communications, automated workflow and many more. SMS continues to be one of the most impactful communication channels for businesses.
The underlying technology has pretty much stayed the same since its inception, however customer expectations and experiences have changed enormously. Our attention spans have decreased and we now expect immediate gratification. This makes SMS so powerful with its concise, clear, immediate delivery which can be read and actioned in seconds. ‘Want a 20% offer? click [Weblink].’ An SMS is short, sharp and to the point.
If you are using Bulk SMS as part of your marketing strategy, it is prudent to be aware of some of the trends that are emerging for 2025 to keep yourself ahead of your competitors, enhance engagement, personalisation, and ROI in the coming year.
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Top SMS Trends in 2025
OK let’s get started. Let’s look the Future of Text Messaging and the top trends for Bulk SMS and SMS Marketing emerging for the coming year.
Increased Use of AI-Driven Customer Content, Insights & Predictive Analytics
AI will continue its growth into the services offered by SMS companies helping with content creation, predictive text, tailored automated responses and even predictive analytics. Consider how predictive analytics could use AI to analyze customer behavior patterns and predict optimal send times or message types.
Advanced Personalization Through Data Integration
SMS is easily integrated into all kinds of applications from CRM to Point of Sale systems. SMS Gateway’s such as Sendmode’s allow’s you to SMS enable any application and use the software’s user behaviour analytics in creating hyper-personalised SMS campaigns. For example “Hi [FirstName], We know you love [Product] so check out the latest deals on [SimilarProducts]! [Link].”.2025 will see more and more software applications becoming SMS enabled for communications to harness the low cost and efficient delivery of information to its customers.
Enhanced Compliance and Data Privacy Standards
More and more companies will move to a Compliance-First Approach to SMS Marketing as the SPAMMERS and Phishing SMS will be stopped at source by the mobile operators. Tighter data protection laws will mean only companies who follow the consent rules, use optin and optout functionality will achieve the maximum results from the power of SMS marketing. These companies will not only avoid legal issues but will build customer trust.
Integration with Other Digital Channels
SMS is one part in many companies omni-channel marketing strategies. While it is proven that SMS provides the best ROI and response rates from any of Social, Email, PR or Broadcast media, companies will still use SMS as part of an overall strategy. In a recent report Retailers have shown increased spending in their SMS budget and around 60% of business owners say their SMS marketing budgets should be increased.
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Why Staying Updated on SMS Trends Matters for Business Growth
OK so we’ve shown that SMS is a super powerful tool for your business, for customer acquisition, retention and building brand loyalty. Just to illustrate how powerful SMS is, it has been shown by a 2019 mobile usage report that Text messages are opened and read almost 134% more than email (4*).
By staying updated on the latest trends in SMS Marketing and Bulk SMS Marketing Trends for your UK business you can harness the latest uses and best practices of the medium. For example, By using AI to craft your messages you can save yourself time and craft excellent marketing messages while your competitors may struggle to create marketing campaigns with the same impact. Use that saved time to work on other areas of your business.
Conclusion
Since its inception the growth of SMS marketing has been unprecedented. Taking the US alaon, by 2025, SMS marketing industry is expected to reach a market size of $12.6 billion, expanding at a compound annual growth rate (CAGR) of 20.3%, according to Grand View Research (2*).
The driving force behind this growth is both the ubiquity of mobile phones—97% of U.S. adults own one, with 85% being smartphones (Pew Research (3*) and the instant, efficient and low cost delivery of messages directly into customers hands.
More and more companies are using SMS Marketing and Bulk SMS to promote their business to new customers and retain current customers. Stay ahead of your competition by engaging with SMS Marketing and the new trends emerging for 2025 like the increasing use AI for content creation and advanced personalization through integration with CRM and other applications.
Let’s prepare for 2025 with advanced Bulk SMS solutions from Sendmode.co.uk – reach your customers. Click on the image below to get started.
FAQ Recommendations
- What are the biggest SMS trends for 2025?
Building on the extaorindary success of SMS Marketing and Messaging there are a number of innovations coming 2025, including increased use of AI, Compliance-First Marketing and omnichannel SMS integration. - How can AI improve SMS marketing?
AI-powered SMS can save you time with content creation and handle queries and responses automatically, while also enhancing overall customer experience. - Why is personalisation important in SMS?
It is widely known that personalized messages increase customer engagement by delivering relevant content based on customer preferences and behaviour. This makes the customer feel as though you are speaking directly to the and increase response rates. - How does SMS fit into an omnichannel strategy?
SMS complements other channels like email and social media, providing quick updates and reminders, which creates a seamless, multi-platform customer journey. - What privacy laws affect SMS marketing?
In the EU there is the General Data Protection Regulation (GDPR) while in the UK there is the data protection commission. Both these bodies have significant powers and ensure that businesses must obtain consent before sending SMS and protect customer data. - How can businesses prepare for SMS trends in 2025?
Businesses should invest time in understand AI, Data Protection Laws and how they could integrate SMS into their CRM or other software applications to enhance communication.
Source
2* https://www.grandviewresearch.com/press-release/us-sms-marketing-market-analysis
3* https://www.pewresearch.org
4* https://www.eztexting.com/whitepaper/2019-mobile-usage-report
