SMS Marketing is an essential ingredient for any successful marketing campaign with 98% of messages opened within the first three minutes of delivery, for business, the impact of text message penetration is now greater than ever before. According to www.searchenginejournal.com consumers who are sent text messages have a 40% higher conversion rate than those who are not sent any text messages.
SMS marketing helps you connect with your existing users, while also potentially allowing you to make new customers.
Sendmodes top tips for a successful SMS marketing campaign:
1. Be Consistent
Consistency is key. Even the best business plan will fail without dedication to consistency. Consistency establishes your reputation, a once of well-executed marketing campaign may show immediate results but business growth requires a track record of success. Consistency maintains your message.
2. Segment your audience – sending SMS messages to the right contacts
Ensuring any individual gets the message most relevant to them. With opt-in/opt-out your audience has already volunteered to hear your voice, meaning that they have already invested in your business and are interested in what you have to say. Using purchase history, demographics and any other data you may have can ensure you’re getting the right message to the right customer.
You should take extra care with the timing of your messages. Making sure your timing is right is crucial to your SMS marketing campaign success, not only do customer not want to receive a message late at night or early in the morning but, the chances of them reading or paying attention to your offer are significantly reduced. You also want to make sure that you are giving your customers sufficient time to act on a message. Consider writing a message in advance and sending it later.
You don’t want to overwhelm your customers with texts, you also don’t want to neglect them. Create a specific schedule and stick to it.
4. Add Value and Variety
Make sure you are always updating your messages, never send the same message twice.
Keep your messages precise using simple informative language. Be brief and focused, know your target audience and speak directly to them.
Adding value to your message will give your customers the impression that you are a trustworthy brand. With every campaign be sure to add value, something that will benefit your customers, for example offering advice or tips on a topic that’s relevant to your industry.
5. Monitor and Analyse
Monitoring each campaign to make sure that you are sending the most relevant information to the most relevant audience will optimize your SMS marketing campaign.
With 8.6 trillion text messages on average sent each year, SMS marketing is the most direct channel to reach current and potential customers.
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