Introduction
In 2025, SMS marketing remains a highly relevant and effective channel for businesses to reach their customers. It has many advantages over other marketing channels such as email. Research has shown by a 2019 mobile usage report that SMS Text messages are opened and read almost 134% more than email (1*).
The latest 2025 Bulk SMS trends like AI, personalisation, and automation are transforming how businesses execute SMS campaigns and are making them more and more effective.
Businesses all over the UK have been using Bulk SMS marketing to communicate offers, promotions and information to their customers with great effect. If your company has not used Bulk SMS Marketing yet, this article will hopefully give you plenty of food for through and maybe help you make the decision to try it in 2025.
Explore our easy-to-use advanced Bulk SMS Solutions and stay ahead of your competitors. Click on the image below to get started.
Key SMS Marketing Statistics for 2025
OK let’s start with some key SMS statistics for 2025. If you are not using SMS, some of these may come as a surprise to you.
Engagement Rates
This is one of the most touted facts about SMS and in many cases is the reason why businesses make the decision to give Bulk SMS a trial run for their marketing.
SMS messages boast an open rate of 98%, with most being read within 3 minutes of delivery. This makes the most immediate and effective marketing channel available. Emails are opened intermittently throughout the day and social media feeds are bombarded with ads with are easy to miss of scroll past. Whereas an SMS is broadcast directly to your phone with a noticifation on the homescreen, thus prompting your customers to open and read.
Adoption Growth
Right from the inception of SMS and the growth of SMS marketing has been unprecedented. Taking the US alone, by 2025, SMS marketing industry is expected to reach a market size of $12.6 billion, expanding at a compound annual growth rate (CAGR) of 20.3%, according to Grand View Research (2*).
The main driver behind the above statistic is both the ubiquity of mobile phones—97% of U.S. adults own one, with 85% being smartphones (Pew Research (3*) and the fast, efficient and low cost delivery of messages directly into customers handsets.
Customer Preference Trends
During 2024 we asked our customers about their preference between email and SMS for their marketing. We collated the information into what we called our ‘Sendmode SMS Data survey’. The findings were not unexpected but what we didn’t expect were the percentages. A whopping 90% came back saying that SMS delivered a return on investment that email simply could not match. Many of our customers were unsure of whether emails were seen or read by their customers, caught in anti-spam filters or simply ignored. With SMS they see immediately that the SMS has been delivered to their customers handsets.
Many companies will use email, SMS and social media as their overall marketing strategy. If you are not already doing so, why not give SMS Marketing a try for a couple of months and measure the return for your business. There are lots of great SMS Marketing services out there, including Sendmode 😊 which will get you up and running in minutes.
Get ahead of next years SMS trends with Sendmode’s cutting-edge SMS Tools! Click on the image below to open a no-obligation free trial.
Conclusion
SMS marketing continues to be a highly relevant and effective tool for all businesses looking to engage their audience in a personal, direct and immediate manner. When used strategically and respectfully, it can drive significant results. As we have seen above it can drive higher returns that many other marketing channels and will become an important complement to your broader marketing strategies.
Use the 2025 insights from this article to power your SMS Marketing campaigns with Sendmode. We are continually evolving our service to ensure to stay up to date with the future of SMS marketing and ahead of your competition. Visit Sendmode.co.uk to learn more or click on the image below to get started with a no obligation free trial
Source
1* https://www.eztexting.com/whitepaper/2019-mobile-usage-report
2* https://www.grandviewresearch.com/press-release/us-sms-marketing-market-analysis
