SMS Marketing – Tips on How to Kick-Start a Winning Campaign

When it comes to SMS marketing, many business owners do not know how and from where to start. It is here that you need to be prudent and ask experts for their advice. Professionals who are well-versed in the field of SMS marketing say you should start with building your opt-in customer database

Building your Opt-In Customer Database

The response rates from combining SMS Marketing and Permission based (Opt-in) Marketing are by far the greatest in marketing. Compare a 10-30% response rate from SMS with a 1-2% with email marketing for example.

So, the more customers you can get permission from to contact, the better the response rates from your campaigns. There are many ways to do build you database including using your website, allowing people to text in their permission or simply using a form at the point of sale. Here is an example of a GDPR compliant consent form which you can use. Click here to download.

Getting Started with an SMS Marketing Provider

When you have your strategy for building our opt-in database, the next step is to choose which SMS marketing service provider you should team up with. There are several credible SMS marketing companies, and so you need to conduct your research well and choose the service provider that meets your requirements and budget. The following are some points you should look for when you need a good SMS marketing company for your campaigns –

Customer Support

The company you choose must have good customer support. It can be both frustrating and annoying when you need to talk to a machine after calling the helpline.


Make sure that the company you choose uses the right technology for SMS for sending out your message to the targeted audience. Esteemed and credible names in the field of SMS marketing say you should ask questions to the professionals there. They will give you an insight into the technology they use. If the company uses modern and the latest technology, it will be good for you. Some companies deploy email technology for sending out the SMS. This results in the text messages being run through email spam filters and not making it to your targeted audience in time. Beware of such companies so take time to conduct your research.

It is also very important to ask if the company uses direct connections to the telecommunications companies, resulting in faster deliver to your customers.

Research their website

When you are choosing a company for managing your SMS marketing campaigns, go through their website. The sites should be extensive, well designed and simple for you to navigate. Make sure that you do not waste time how to figure out using the site of the service provider.

Also look at their track record in the industry, how long have they been around for? In an industry where there have been many fly-by-night companies you should look for a company who has at least 10 years’ experience in the industry. There are plenty of them out there but make sure to find one that has been around a while with a good track record.

When you have decided on the service provider to sign up with, the next step is to decide on the right plan or package that meets the needs of your business or company.

  • Budgeting You should know the number of texts you need to send every month. One text is sent to one subscriber. Here, you need to estimate the number of subscribers you have in your list and how frequently would you be sending them a message.

Other salient tips for SMS marketing campaigns

You should take a look at the number of Twitter and Facebook followers you have. You need to divide the number by 4 – this should be the ideal baseline for the number of subscribers you should have in the first or the second month. Once you have got the number of subscribers to whom you wish to be sending texts, you need to agree with the service provider. Most businesses generally send one text message to their subscribers every week because they do not wish to upset them and create spam. Remember every industry is different and unique. Last but not least, you should multiply the number of subscribers by the number of times every month you will be sending messages. This gives you an idea on the plan or the package you need.

Keep these tips in mind when you are looking for effective SMS marketing campaigns for your business. In this way, you can generate more leads and provide a personalized touch to your customers via SMS as well!

SMS Marketing to your customers is an indispensable component of your business. It helps you connect with your customers and make them come back to you for sales over and over again. It provides a personalized touch to your business as well. This marketing is based on the permission of your customers. The chances of success are high as they want to hear from you when it comes to new products and services. The moment you send them a text message with your offer, the rates of lead conversions are high. The customer is interested in listening to what you have to say and offer.

Next Steps?

If you are interested in using the Sendmode Bulk Text Marketing service please contact us at any time via email at [email protected], webchat or phone us on 01-685-4913.

Or click the link below, check out our low prices and then click ‘Try for Free’ for a no obligation free trial. And expect a lovely welcome call from one of our support staff.

Sendmode Bulk SMS Marketing Free Trial

About Sendmode

Sendmode has been in the SMS Marketing industry for 10 years and serves over 35,000 customers worldwide. We have won numerous awards for customer service down through the years and pride ourselves on our levels of service & engagement with all our customers. We are available 24/7 for your needs and we monitor emails and incoming requests through evenings and weekends. We have loads of experience in the Bulk SMS and SMS Marketing industry and can help you build your customer database, design and implement your marketing campaigns.

Thanks for taking the time to read this post. If you have any questions you can get us on web chat, email, or by phone at any time. We’re always here.