Introduction
Personalization is a key component is successful marketing campaigns as it lets the customers know how important you are to their business. Personalization creates more relevant, engaging, and effective experiences for customers. It is very important for a number of reasons; Enhances Customer Experience, Increases Engagement, Boosts Conversions and Sales, Builds Brand Loyalty and Meets Modern day Customer Expectations
All this leads to ehanced customer loyalty and ultimately increases conversions and your bottom line.
Start delivering Personalized messages to your customers with Sendmode’s advanced SMS platform. Click the image below to get started.
What is Personalized SMS Marketing?
We all know about the power of SMS Marketing with its 98% read rate (1*) and the fact that Text messages are opened and read almost 134% more than email (2*). Furthermore, you can make increase engagement considerably by personalizing the messages to each individual customer. There are a number of ways to personalize an SMS message such as using customers names in the messages, remembering previous customer purchases and also previous preferences.
Consider the difference between these 2 messages
- Not Personalized. “Hi, Sendmode here, Great discounts today on [Product]: Click the link for more info [Link].”
- “Hi [First Name], Sendmode here, we noticed you loved our [Product/Service]. Thank you for the great review. Here’s a special discount just for you on [Similar Product]: [Link].”
The difference between the 2 campaigns is stark. The first will garner the advantages of SMS Marketing such as delivery in seconds and high open rate. However, the second will get these PLUS the advantage of making the customer feel like you are really tailoring your offer to exactly what they would like. And remember the old saying ‘People will forget what you say but they will never forget how you make them feel’. By personalizing the message you are making your customer feel important to you, and rightly so.
Key Benefits of Personalized SMS Marketing
Let’s delve a little deeper into the key benefits of personalizing our SMS Marketing campaigns.
Enhanced Customer Experience
Make your customers feel more valued with messages tailored to their behaviours and preferences and needs. By making a customer feel understood and valued, you will enhance their overall experience with your brand.
Increases Engagement
If your SMS Marketing campaigns are relevant to my preferences you are more likely to grab my attention and prompt me to engage and purchase. Personalized SMS have a higher click through and reponse rate than generic ones.
Boosts Conversions and Sales
If you get more engagement then it follows that you will get more sales. Attention, then engagement then action.
Builds Brand Loyalty
If you make a customer feel valued and you care about their needs, they will develop a long term relationship with your brand and stay with you for the long term. You need to keep making people feel valued and they will stay with you. However, the flip side is that when you stop, they will go.
Optimize your time and Marketing Efforts
Focus your marketing efforts on the areas that will create the greatest responses. No point in ‘spray and pray’marketing anymore, it simply doesnt work, is expensive and a waste of time and effort. Personalization ensures that marketing resources are focused on strategies that resonate with specific audiences and reduces the cost of acquiring and retaining customers.
Meets Customer Expectations
Customers expectations are higher nowadays, if you are not reaching them and understanding them, someone else will. Customers increasingly expect brands to offer tailored solutions to their needs. You can appear out of touch if you do not tailor offers to your customers’ needs.
Here are some real world examples of how personalization drives enagagement
- E-commerce: Many ecommerce, such as eBay or Amazon services will now off recommendations based on browsing history, cancelled and past purchases.
- Streaming Services: Netflix offers a personalized Suggestions based on your previous viewing history.
- Email Marketing: Spotify’s annual “Wrapped” campaign offers users a recap of our listening habits for the year. Some would say it will show you how bad your music taste is 😊
Try Sendmode’s platform to boost engagement with our Personalized SMS feature. Click on the image below to get started.
Top Strategies for Personalized SMS Campaigns
How would you use Personalized SMS in your marketing campaigns. Let’s look at a few strategies and SMS Personalization Techniques.
- Segmentation: Group customers by demographics, behaviour, or purchase history.
- Dynamic Content: Use placeholders like [First Name] or [Last Purchase].
- Event-based Triggers: Automate offers for birthdays, anniversaries, or abandoned carts.
Example Messages:
- “Happy Birthday, [First Name]! Celebrate with 20% off your next purchase: Click here for more [Link].”
- “Hi [First Name], Don’t forget, your care is waiting. Complete your purchase today and enjoy free shipping: Click here for more [Link].”
Sign up to create customised SMS campaigns with Sendmode’s Personalized SMS Tools. Click on the image below to get started with a no-obligation free trial.
How to get started with Personalization in SMS Marketing
Below are some strategies for getting started with building your database with personalization information.
- Collect relevant customer data, such as names, preferences, and purchase history. Sendmode’s import facility allows the collection of all this information on your customers.
- If you are using a CRM system, integrate an SMS service with the CRM. Most SMS services, including Sendmode will have an access point to integrate with CRM systems.
- Do some A/B testing. Test which personalized message work best, what times and try different message content to see which gets the best responses.
Sendmode’s Personalization tools are super easy to use complete with mini-CRM of your customers information including FirstName, LastName and Data of Birth. Click on the image below to get started with a no-obligation free trial.
Conclusion
Remember the old adage above, ‘People will forget what you say but will never forget how you make them feel’. Make your customer feel special by customizing your offers directly to their preferences, purchase history and use their names in the message to enageg directly with them personally. Deliver the right message to the right person at the right time will increase the likelihood of a sale.
If you don’t believe us about the benefits of personalization, why not try an A/B test where you segment your customer base and send a non personalized SMS campaign to 50% and personalize the other 50%. We think you will be pleasantly surprised by the response rate from the personalized 50%.
Enhance your SMS campaigns with Personalization tools and techniques from Sendmode’s easy to use online service. Click on the link below or visit Sendmode.co.uk to learn how we can help your business grow.
FAQ Recommendations
- What is Personalized SMS marketing?
Personalized SMS marketing customizes messages based on your customer information, such as first name, preferences, or historical behaviour. Personalized SMS Campaigns get a better response rate than normal SMS Campaigns. - Why is Personalization important in SMS marketing?
It increases engagement, makes the customer feel valued and therefore builds customer loyalty. - How do I Personalize SMS messages?
Most SMS Services have made it very simple to create personalized messages Use placeholders like [First Name] or [Last Purchase]. - What tools are needed for Personalized SMS campaigns?
An SMS platform like Sendmode, which can be integrated with your CRM, can enable data-driven Personalized messages. - Can small businesses use Personalized SMS marketing?
Yes, every business can, and will benefit from sending tailored messages using simple personalization, segmentation and automation techniques. - What data is needed for Personalized SMS marketing?
Collect customer first names, contact details, date of birth, purchase history, and preferences.
