What is Mobile Marketing?

Mobile Marketing has certainly been something of a buzz word in the last few years, and every year has been predicted as ‘The Year of the Mobile’. With handsets and tablets now forming an integral part of our daily lives, it’s an exciting time to be a marketer or business owner, when consumers can be directly targeted and their value measured.

The Mobile Marketing Association, a global non-profit trade association representing all players in the mobile marketing value chain, defines Mobile Marketing as “the use of wireless media as an integrated content delivery and direct response vehicle within a cross-media or stand-alone marketing communications program”. Thus the mobile phone is treated as an entirely new communications channel which can be used alongside other marketing tools such as television, radio, internet, direct, print or billboard.

There are many ways to introduce mobile marketing into your marketing strategy; here is a list of the mobile marketing tools available today:

  • Mobile Messaging/SMS
  • Mobile Applications (apps) and games
  • Mobile Websites
  • Mobile Email
  • QR Codes
  • Mobile Video & TV
  • Location Based Services such as Bluetooth or Beacon Technology

Depending what your business does and how large your budget is, some aspects of mobile marketing will be more relevant and affordable than others.  At an entry level, mobile messaging using bulk text is an effective, low cost way to contact customers via their mobile phone. Everyone’s mobile phone is SMS enabled regardless whether it’s ten years old or a brand new smartphone! 98% of text messages are read and mobile phones are almost always within an arm’s reach!

Another entry level mobile marketing tool is a mobile website. Most searches are now done via a mobile device, so if you want to be found by your customers, then it is important to have a mobile website that is easy to read on a small screen.

Both bulk text messaging and mobile websites are available from Sendmode at low cost.  For more information on how to implement mobile marketing in your business, give us a call on 01 685 4913 or email [email protected]

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