Introduction

As business owners we are always looking for new and improved ways to connect with potential customers. One such method that has gained significant traction in recent years is SMS automation.

The objective of any marketing campaign is to increase sales and build brand loyalty. Since SMS offers the highest conversion rate of all channels, with 90% of SMS opened within 3 minutes of receipt and one in eight businesses reporting a click-through rate of more than 50%.

SMS Marketing is super effective but you can rachet up its your customer engagement by using SMS Automation techniques.

What exactly is SMS automation, and how does it impact B2B businesses? In this article, we’ll explore the ins and outs of SMS automation and its implications for B2B marketing strategies.

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What is SMS Automation and How does it impact on B2B Businesses?

SMS automation refers to the use of automated SMS text messaging to streamline and enhance communication between businesses and their clients or prospects.

This technology allows businesses to send targeted and personalised messages to their contacts at specific times or based on predefined triggers, without requiring manual intervention for each message.

Some examples of how SMS Automation can be used include triggering messages as purchase confirmations, birthday offers to customers, appointment reminders. Note how only 1 of the examples shown require any user action, birthday offers and appointment reminders need no triggers from a user.

Over 80% of businesses use some form of automation to streamline their business processes. Most of us business owners are time poor and anything that can save us time and increase engagement with our customers is worth exploring.

Benefits of SMS Automation for Businesses

Anything that saves time, money and engages customers will be benefit to any business. Some of the benefits of SMS Marketing Automation are as follows.

• Improved Efficiency: Saves time by automating repetitive tasks such as sending a birthday offer to your customers automatically, renewal reminders, black Friday reminders, summer or winter sales reminders. See below for a more comprehensive list.
• Enhanced Customer Experience: How great would it be for a customer to receive a text message on their anniversary or birthday wishing them well and maybe a nice offer from you. They would love that.
• Increased Engagement and Conversion: Using Workflow Automation SMS will keep your customers engaged with your brand through renewal reminders, bi-monthly offers or purchase confirmations ( with follow on offer )
• Scalability: As you can control the automation you can increase or decrease the volume of automated messages which will go out to suit your resources. For example if you are sending out a large volume of messages, you can stagger these messages over a period of time. This allows your staff to handle queries, calls etc that come in over a period of time, rather than all at once.  You can scale this in a controlled manner when taking on more staff.

Improve your business efficiency with Sendmode’s SMS Automation. Click below for a no obligation free trial.

How SMS Automation Works in Different Industries

Let’s have a look at how Sendmode’s  Workflow Automation SMS can be used in some industries to improve your efficiency and increase customer loyalty.

• Data Protection: Regulations such as GDPR and TCPA impose strict guidelines on SMS marketing, requiring careful compliance management to avoid legal issues in B2B communication. Send an automated text message to customers who have opted in unsubscribed from your service. This keeps you legally compliant and gives your customers the peace of mind that their data is being treated securely by your company.
• Retail and E-commerce: Send automated text messages when customers have abandoned purchases, order tracking numbers or promotional updates with latest offers.
• Healthcare: Appointment confirmations, health reminders, and follow-up messages.
• Delivery: Let customers pick a delivery time frame, send them a text message confirming delivery time.
• Real Estate: Confirmation of property viewings, offer acceptance and closing of deals.
• Hospitality and Events: Record and respond to customer feedback, booking  confirmations, event reminders.

Let Sendmode’s SMS Automation tools work for your business.

Key components of Automated SMS for UK Businesses

What are the key components of your Automated SMS system to enhance your brand and build customer loyalty.

• Personalisation: Personalisation involves customising SMS messages to make them more relevant to the recipient. (e.g., using their name, referencing past interactions).
• Triggers: Any events or actions that will initiate the sending of an SMS message. (e.g., registrations, opt-ins, purchases, abandoned webcarts).
• Workflows: A sequences of actions that are triggered by specific events. (e.g., sending follow-up messages, updating contact information, sending an optout message to a customer confirming removal from a list).
• Integration: SMS automation platforms can be integrated with many other systems such as CRM software or e-commerce platforms. Sendmode have a very popular API which is integrated with thousands of applications in the UK.
• Analytics: SMS automation platforms provide analytics and reporting tools to track the performance of SMS campaigns. (e.g., open rates, click-through rates, conversions)

Want to start personalising your SMS automation? Try Sendmode today!

Conclusion

The use of SMS automation offers numerous benefits and advantages such as;

• Increased efficiency: Automation streamlines processes, saving time and resources by sending messages automatically based on triggers, schedules or user actions.
• Instant communication: SMS automation allows for real-time communication, reaching your customers instantly.
• Personalisation (at scale): Automation tools can personalise messages based on recipient data, enhancing the relevance and effectiveness of communications.

Are you ready to streamline your customer communications with Sendmode?? Visit Sendmode.co.uk and discover our SMS automation solutions today.