How do I market my business? Nowadays everything is mobile. The best, fastest and most effective way to market your business is to your customers mobiles.
Not only does everyone have a mobile phone nowadays but research has shown that we check our mobiles at least 150 times per day. This means as a business we must use this resource to get our message out to our customers.
Get your message out on your customer’s timelines on Facebook and Twitter as soon as you have a promotion. It is fast and free. Be aware however that with so many messages coming through these services to your customer’s phones, your message may get lost in the noise.
Email and SMS
Use email and SMS marketing to contact your customers directly. Some businesses prefer email as they find the 160 character limit on SMS restrictive, others however prefer the short sharp message which is guaranteed to be read by your customers did you know that 90% of SMS are read within 3 minutes of receipt?.
There are lots of good reputable SMS Marketing operators out there, just beware of those offering prices much lower than the competition as they may be using pirate brokers where your messages may not be delivered to your customers at all, or worse, marked as delivered ( and you are still charged ) but not even sent.
Website and Google Adwords
If you have a web presence it must be mobile optimized. Many businesses have forgone their own websites nowadays and use Facebook as their web presence. This is an easy way to ensure you have a website but ensure that you are connecting with any potential or current customers who contact you through Facebook.
If you want to push people to your Facebook or website, you could use Google AdWords to direct people who search for your particular business type to your online presence. If you are not familiar with how google AdWords work, the people at Google are very helpful and will show you how to set up your first campaigns.
I hope you found this helpful in some way and thank you for taking the time to read our blog.