With so many players in the retail market, businesses face harsh competition on a daily basis. Establishing powerful relationships with customers is key to achieving goals for a successful and profitable brand.
According to research related to the performance of Bulk SMS marketing, customers are more willing to make a purchase after receiving and reading a personalized SMS to their mobile phone, connecting with customers in a timely manner is the key to earning business.
Mobile communication is now an integral part of the customer’s buying journey. Bulk SMS marketing is the most powerful way to get your message straight into the hands of your customers, with 98% of text message read within the first three minutes of delivery. Smartphones have become a staple of everyday life, both work and personal, according to Sensis’s May 2015 Report 70% of the population owns a mobile phone. The number of mobile devices has outpaced the global population. Texting accommodates the move to mobile and gives your business a chance to be where people are spending their time.
Bulk SMS campaigns can be conceived and delivered to their target audience in a matter of minutes, which can be used to drive customers through your doors on slow days or shift old stock ahead of new deliveries. Bulk SMS allows companies to respond almost immediately to events of any given day.
Ford Motor used SMS to generate a 15.4% conversion rate and here are four ways retailers can do the same:
1. Welcoming new customers
Sending a quick welcome SMS to new customers helps to build an initial relationship and shows interest in the customer, it lets the customer know that you appreciate their interest in your company and adds to your level of customer service.
2. Retain existing customers
Keeping existing customers up-to-date with promotions and offers will generate sales. Your audience has already opted-in to receive communication from your company meaning that they are interested in what you have to say.
Don’t limit yourself to promotions and offers. Be engaging, after all the best way to improve business is to build trusting relationships.
3. Promote your online presence
By incorporating links in your SMS campaign you will encourage customers to visit your site.
4. Track orders and deliveries
It’s helpful to know when a delivery is on its way, avoiding missing a delivery and having to reschedule a time that will suit the customer and the delivery driver. Contacting customers by SMS with simple details like delivery time or links to a parcel delivery website will provide great customer service.
Bulk SMS marketing campaigns offer a fantastic way of engaging with existing customers, attracting new customers, and retaining current customers.