How to get the Right Balance with SMS Marketing

SMS Marketing is a balancing act. If you don’t interact enough with your customers, they will lose interest. If you overdo it and bombard your customers with messages daily or every second day, they will get irritated and unsubscribe.

As well as striking the right balance between overdoing and underdoing it, you also need to send your messages in the right way. The first thing you need to do is get your customers’ consent to being communicated to, see our GDPR blog section to make sure your SMS marketing campaigns are fully GDPR compliant, as otherwise they will not be amused at being sent messages that they did not sign up for, this is also illegal and come with serious consequences for your business, so avoid this at all costs.

The infographic on How to Get the Right Balance with SMS Marketing gives three tips:

  1. What is the Ideal Messaging Frequency
  2. The True Value of Subscribers
  3. Best Practices for Retaining Customers


Customer acquisition is a costly business for marketers, with cost per acquisition on of the key metric determining the success of an SMS marketing campaign.

The overall value of a subscriber can be calculated from subtracting acquisition and remarketing costs from total value created over time, giving a reliable ‘customer lifetime value’ figure which captures the present, future and referred value of each subscriber.

Every message you send should add value for the customer, whether that’s in the form of a discount, special offer, tip or notice of an impending sale, if each message has value, customers will genuinely look forward to receiving messages from you.

getting the right balance with sms marketing infographic

We’ve been in the mobile marketing industry for almost 10 years and serve over 30,000 customers worldwide. We are fully GDPR Compliant and our bulk text service keeps things simple for all customers with practical advice and an online website that is designed to be clear and easy to use.

Should you currently use another Bulk SMS marketing service provider and are not satisfied with how they will keep you compliant why not give us a call or register for a no-obligation free trial by clicking the image below, check out our super low prices.

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