Introduction to SMS Marketing Links
It is well known in the business world about the effectiveness of SMS marketing, mainly due to its direct, immediate, and personal nature. Factors which contribute to this success include high open rates and a direct communication channel. SMS messages generally have an open rate of over 90% and are opened within minutes of receipt, ensuring that most recipients see the content immediately. Also, by using SMS you are utilizing a direct Communication channel to your cusotomers’ mobiles, and we all know how often we look at their mobiles these days. 🙂
Another way to increase the effectiveness of Bulk SMS Engagement Strategies is by adding links to your SMS marketing messages. User’s can click the link and be brought to a webpage or display a menu or brochure from your business. By adding a link you can drive customer actions.
Why Links are important in SMS Marketing
Adding a link to your marketing SMS can help drive customers to into your online system, such as landing page, booking engines or ordering systems which brings your customers one step further along the journey to ultimately making a purchase. In a recent study 55% of recipeients of SMS Marketing messages engage more with messages containing actionable links.
Furthermore, by linking to a webpage you can also do some A/B testing. This will show you which webpages get a better response and can give you information to use across your broader website. This Link Tracking in SMS is very helpful for your website administration team.
While content only SMS has been proven to be highly effective with calls to action for say a new sale or offer, adding a link can enhance the message by providing a gateway to more information on your current offers. Consider Black Friday, most companies will have numerous offers and a weblink is a perfect way to drive engagement to a landing page containing ALL your offers, giving customers a broader view on the deals available to them.
For example a text only Black Friday deal may look like this
- ‘20% off all electronic items on Black Friday. All laptops, GoPro’s, tablets are all reduced by 20%’
However, by adding a weblink can drive more engagement
- ‘20% off all electronic items on Black Friday. All laptops, GoPro’s, tablets are all reduced by 20%. Click here for our full range of offers; https://www.sendmode.co.uk ’
The user is naturally inclined to click the link and actually see all the offers available from your company. Note: Make sure that your landing pages are mobile optimized as users will be clicking the link and viewing the webpages on their mobiles.
Practical Benefits of Adding Links in SMS
Here are some more examples of how weblinks can be used in your SMS Marketing for UK businesses.
| Use Case | Example Link Purpose | Example SMS Text |
| Promotions & Sales | Redirect to a product page | “Exclusive Offer! 30% off all item: Click here to view [Link]” |
| Customer Support | Link to customer support | “Need help? click on the link to contact our support page: [Link]” |
| Appointment Scheduling | Link to booking system | “Schedule your appointment in one click: [Link]” |
| Event Registrations | Link to registration form | “Register now for our annual event by clicking the link: [Link]” |
Tips for Effective Use of WebLinks in your SMS Marketing campaigns
There are a number of best practices which are important when using weblinks , such as:
- Shorten URLs: Use URL shorteners to reduce character count and keep SMS concise. One of the powers of SMS is its concise nature meaning customers can read and action your messages quickly. Note: Sendmode has a URL shortener built into the service.
- Track Link Performance: Adding a weblink can also allow your webteam to track click-through rates and customer engagement.
Top Metrics to Track for SMS with WebLinks
Measuring customer behaviour is another benefit of using weblinks.
- Engagement Rate: Measure the engagement rate of your campaigns. How many customers clicked through to your landing pages.
- Conversion Rate: Following on from this, how many SMS recipients complete the desired action (e.g., purchases, registrations) or even where they may have exited the process. This can highlight areas of your website which may need to be enhanced.
The overall benefit is that by using weblinks you can further measure customer behaviour and therefore provide insights into user preferences. It can highlight area of your online content which is working well and as mentioned above, areas which may need a more enhanced user experience.
Find out how Sendmode’s analytics can improve your SMS campaign results. Click the image below to get started.
Conclusion
Thank you for reading our blog on how to use Weblinks in your SMS Marketing for UK Businesses. In conclusion, using web links in your SMS campaigns are a powerful tool to engage your audience and drive action instantly. Here are a few reason’s why you should use them:
- Seamless Customer Experience: Direct links in SMS make it easy for customers to access promotions, surveys, or your website with one tap on their phone.
- Instant Connection: Combining the immediacy of SMS with the convenience of clickable links will drive higher engagement rates for your campaigns.
- Trackable Insights: Measure performance with click-through rates and tweak both your campaigns and landing pages for better results..
At Sendmode we have developed the application with our customers in mind. It is super easy to use weblinks and if you have any questions, we are available 24/7 to answer and questions you may have.
Ready to try weblinks in your SMS Campaigns? Visit Sendmode.co.uk to explore our very affordable bulk SMS solutions tailored to your business needs. Click the image below to get started with a no-obligation free trial.
