Tag Archives: marketing

instagram for b2b digital marketing

Instagram for B2B Brands

Over 600 million people are now on Instagram. This creative, visually-led social network is rapidly becoming a place where people hang out online, engage with brands and find content to share. Many B2B companies dismiss Instagram as not being right for their brands. Instagram doesn’t immediately spring to mind when you think of B2B marketing. […]

digital marketing, why it matters

Digital Marketing, Why it Matters

Digital marketing represents the coming together of technology and psychology in a unique fascinating way. If, at heart, a marketer’s goal is to create campaigns that speak directly to a given audience in a way that is both authentic and effective, technology offers powerful new ways to learn more about what an audience really wants, […]

Digital Marketing trends 2017

2017 Digital Marketing Trends

Digital marketing and associated trends are constantly changing, and marketers are tasked with understanding and meeting these changes head-on. From artificial intelligence to rising data intelligence and brand safety, Sendmode has brought together the latest digital marketing trends for this year. As we enter the second half of the year, organizations are facing more and […]

SMS Marketing

Summertime Marketing Tips

Summer can be a challenging time for many businesses. The weather is heating up but that doesn’t mean that your marketing efforts should be cooling off. Summer means that we are half way through the year, which is a perfect time to reassess your marketing plan. Use this time to percolate some new ways to […]

business advertising

Business Advertising

When budgets are tight, marketing may be the first expense you look to cut. But, let me stop you right there. While traditional advertising methods are expensive and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. Knowing where to start can sometimes be tricky for small businesses, so […]

Marketing Psychology

Using Marketing Psychology to Improve your Bottom Line

Small changes can make a huge difference to the impact of your marketing campaigns. Sometimes it’s the little things that make the most meaningful impact. Marketing psychology is one of those little things. It can have a huge impact on your bottom line. With the vast majority of buying decisions motivated by the needs of […]

Digital Marketing

Why Small Business Needs Digital Marketing

Why do small business need digital marketing is a question we regularly get asked. Small business -with limited marketing budgets – are competing with national and international brands when it comes to marketing. In this ever-growing digital era, small businesses have no other options but to compete with corporations that have much larger marketing budgets. […]

skyscraper marketing

Skyscraper Marketing

Recently we heard the term skyscraper marketing and were curious about why it’s trending right now. The basic idea behind the skyscraper technique is to pick popular pages, improve upon their content, and reach out to sites that linked to those lower quality pages and get them to link you. When done well skyscraper marketing […]

enterprise messaging

Enterprise Messaging

With the Global A2P SMS market set to grow by 4.4% per annum to 2025, Sendmode’s award winning SMS Marketing team examines the reasons why there is expected to be such strong growth in the sector. The Application to Person (A2P) SMS is the process of sending an SMS from an application to a mobile […]

sales techniques

Sales Techniques

Regardless of industry, pricing, quality of goods and services it is reported that only 8% of sales people make 80% of sales. Why is that? Is it the special sales techniques, charm, promising the earth, being super pushy, offering clever incentives and deals? We believe it comes down to one of the most important attributes […]