Digital Marketing, Why it Matters
Digital marketing represents the coming together of technology and psychology in a unique fascinating way. If, at heart, a marketer’s goal is to create campaigns that speak directly to a given audience in a way that is both authentic and effective, technology offers powerful new ways to learn more about what an audience really wants, […]
Summertime Marketing Tips
Summer can be a challenging time for many businesses. The weather is heating up but that doesn’t mean that your marketing efforts should be cooling off. Summer means that we are half way through the year, which is a perfect time to reassess your marketing plan. Use this time to percolate some new ways to […]
Business Advertising
When budgets are tight, marketing may be the first expense you look to cut. But, let me stop you right there. While traditional advertising methods are expensive and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. Knowing where to start can sometimes be tricky for small businesses, so […]
Using Marketing Psychology to Improve your Bottom Line
Small changes can make a huge difference to the impact of your marketing campaigns. Sometimes it’s the little things that make the most meaningful impact. Marketing psychology is one of those little things. It can have a huge impact on your bottom line. With the vast majority of buying decisions motivated by the needs of […]
Permission Based Marketing
Permission based marketing was first introduced in 1999 by marketing guru Seth Godin. According to Seth ‘permission is like dating. You don’t start by asking for the sale at first impression. You earn the right, over time, bit by bit.’ Permission based marketing is a privilege, not a right! The term ‘permission marketing’ speaks for […]
Bulk Text Marketing for Retailers
With so many players in the retail market, businesses face harsh competition on a daily basis. Establishing powerful relationships with customers is key to achieving goals for a successful and profitable brand. According to research related to the performance of Bulk Text marketing, customers are more willing to make a purchase after receiving and reading […]
Skyscraper Marketing
Recently we heard the term skyscraper marketing and were curious about why it’s trending right now. The basic idea behind the skyscraper technique is to pick popular pages, improve upon their content, and reach out to sites that linked to those lower quality pages and get them to link you. When done well skyscraper marketing […]
Sales Techniques
Regardless of industry, pricing, quality of goods and services it is reported that only 8% of sales people make 80% of sales. Why is that? Is it the special sales techniques, charm, promising the earth, being super pushy, offering clever incentives and deals? We believe it comes down to one of the most important attributes […]
Just in Time Marketing
Following on from some recent blogs were we touched on the power and importance of personalization; this blog is about just in time marketing and how to reach the right customer at the right time. Some companies are now merging marketing with techniques from manufacturing and developing just in time marketing strategies which connect with […]
Effective Bulk Text Marketing
Let’s get straight into it. You wanted more from our marketing and then discovered how powerful bulk text marketing is. The first couple of campaigns have gone well. The following tips will help make it even more effective for you. Build your Opt in Customer Database Bulk Text combined with permission based marketing will get […]
