Digital Marketing, Why it Matters
Digital marketing represents the coming together of technology and psychology in a unique fascinating way. If, at heart, a marketer’s goal is to create campaigns that speak directly to a given audience in a way that is both authentic and effective, technology offers powerful new ways to learn more about what an audience really wants, […]
2017 Digital Marketing Trends
Digital marketing and associated trends are constantly changing, and marketers are tasked with understanding and meeting these changes head on. From artificial intelligence to rising data intelligence and brand safety, Sendmode has brought together the latest digital marketing trends for this year. As we enter the second half of the year, organisations are facing more […]
Why Small Business Needs Digital Marketing
Why do small business need digital marketing is a question we regularly get asked. Small business -with limited marketing budgets – are competing with national and international brands when it comes to marketing. In this ever-growing digital era, small businesses have no other options but to compete with corporations that have much larger marketing budgets. […]
Permission Based Marketing
Permission based marketing was first introduced in 1999 by marketing guru Seth Godin. According to Seth ‘permission is like dating. You don’t start by asking for the sale at first impression. You earn the right, over time, bit by bit.’ Permission based marketing is a privilege, not a right! The term ‘permission marketing’ speaks for […]
Using LinkedIn for Small Business
Does your company have a LinkedIn presence? No other social networking site comes close to LinkedIn for lead generation or professional networking. From making connections to generating leads, establishing partnerships and creating better brand awareness, LinkedIn makes an invaluable addition to your digital marketing strategy. While it is important for all companies to have a […]
