Tag Archives: b2b

b2b content marketing

The State of B2B Content Marketing | Sendmode [Infographic]

B2B companies are quickly catching up with the popularity of content marketing among B2C companies. This infographic, courtesy of Marketing Profs, explains: How different content format serves different roles The importance of high-quality credible content How content effectively impacts lead generation How B2B content marketing is still maturing How to plan for content marketing success […]