Introduction

Do you ever notice when you visit a website and then ads for that website seem to appear in other places on the internet. For example, visiting www.booking.com and then checking out a news site and you’ll see an ad for booking.com again. This is called Remarketing. Remarketing is designed to re-engage users who have previously interacted with your website or online content but have not completed a purchase or signing up to a free trial.

The idea is that It helps businesses target these potential customers who have already shown an interest in your services and are therefore warm leads. Customers can be presented with tailored ads to encourage them to return and take action.

Start remarketing effectively today with Sendmode’s easy-to-use SMS remarketing tools.

Why SMS is a Powerful Remarketing Tool?

SMS is a great tool for remarketing to your customers as it offers a number of advantages over other channels such as email.

• Instant Delivery: Reach customers instantly. SMS are delivered instantly to your customers mobiles. Remember, the average person looks at their phones 344 times per day so the message you send to them WILL be seen. This makes SMS perfect also time-sensitive offers.
• High Engagement Rates: SMS has a 90% (1*) open and read rate. This beats any other media by a mile, for example, email only has a 20% open and read rate. (2*).
• Personalised Communication: If someone has visited your site and engaged with different products or even went as far as entering their details but abandoned the cart before purchase, then you know enough about them to send them a tailored offer. So your SMS remarketing can be to potential customer behaviour or preferences.

SMS remarketing is a very powerful marketing tool. In fact, SMS remarketing campaigns see a 45% click-through rate on average.

Top SMS Remarketing Strategies

Let’s have a look at some strategies for using SMS remarketing. Where & when would it best to use SMS remarketing in your business.

• Cart Abandonment Campaigns: Potential customers visits your website, likes what they see and finds the product they are looking for. They then begin the process of moving through your purchasing system; adds the item to the card and begins checking out. Then something happens, they get distracted and move away from your site and the purchase is not completed. This is called card abandonment, and it is an absolute must for your business to remarket to these people. They were so close to purchasing it would be a shame to see them leave and not come back. Retargeting via SMS is the perfect channel for this. Consider the following: You will have the [NAME] and [PRODUCT] from the cart abandonment.
  • ‘Hi [NAME], we noticed you didn’t complete the purchase of [PRODUCT NAME], click here [WEBLINK] to continue at any time. Also here is a token of our gratitude for your business. A 20% offer on [SIMILAR PRODUCT]. Thank you.’
• Post-Purchase Engagement: Once a customer has purchased a product you now have some idea of the types of products they like. You can use this information to remarket to them with similar products.
  • ‘Hi [NAME], Thank you for your purchase of [PRODUCT]. If you are interested in similar products such as [SIMILAR PRODUCT], please click the link [WEBLINK] for 20% off. Thank you’.
• Reactivation Bulk SMS Campaigns: Because of the power of SMS and the fact that 98% of people will read your SMS, we advise using Bulk SMS wisely and not to bombard people with offers. So if you have a group of customers who have not purchased in say, 3 months, why not send them an offer based on their previous preferences.
• Event-Triggered Messages: Use SMS to respond to customer actions, like browsing specific areas or categories on your website. This information is invaluable because you know that this customer is interested in certain products and you can therefore send them targeted offers.
  • ‘Hi [NAME], from your previous purchases we think you will love this new product. Click the link for 20% off [WEBLINK], Thank you’ .

Try Sendmode’s easy-to-use SMS remarketing service to increase conversions. Click on the link below to get started in minutes.

Best Practices for SMS Remarketing

What are some of the best practises to ensure you make the best returns from your remarketing strategies?

• Personalize Messages: You have the customer information such as name and preferences. Make sure to use this information to personalize the message. Remember personalized messages get a much higher response as you are making a connection with the customer and making them feel valued.
• Timing is Key: As in life, timing is key. If someone has abandoned their cart on your site, you should be sending them a message within the hour to reengage and finish the process.
• Limit Frequency: SMS is a very powerful tool and as I mentioned above, please avoid overwhelming customers with too many messages. It will annoy them and cause them to opt-out from your service. Ideally you should send 1 message to reengage after a card abandonment or as an upsell after a purchase. After that it would be best to contact them as part of an overall Bulk SMS campaign in the future and not as part of remarketing to them.
• Clear Call-to-Actions: Every marketing campaign should have a call to action. As you are remarketing to customers who have already shown an interest in your services you are already halfway there. Make sure to have a clear call to action such as ‘Click the link [WEBLINK] to pick up where you left off.’

Let’s get started creating effective SMS remarketing campaigns with Sendmode’s award winning Bulk SMS service today. Click on the image below to get started.

Conclusion

SMS remarketing offers business a very powerful tool to re-engage with customer who have shown an interest in your services but have not purchased yet. With its instant delivery, high open and response rates  and the ability to personalize messages to customers behaviours, it will give you a great response rate and return on the investment in SMS.

Ready to start using SMS to remarket to your customers? Visit Sendmode.co.uk and start your SMS campaigns today or click on the image below to get started immediately.

FAQ Recommendations

1. What is SMS remarketing?
   SMS remarketing is a way to re-engages with customers to have visited your website or online store but didn’t complete an action such as making a purchase.
2. How does SMS compare to other remarketing channels?
   As usual, SMS leave the other channels trailing in its wake. SMS has higher open and engagement rates and you can personalize the message to your customers previous behaviours on your website.