Effective SMS Templates for Real Estate Lead Generation

Introduction

If you are involved in the real estate industry and are not currently using SMS to attract and retain clients, maybe it might be worth noting a few statistics about SMS.

80% of professionals currently use texting for their business (1*)
90%of all text messages are responded to within 30 minutes or less (2*)
Text messages are opened and read almost 134%more than email (3*)
62%of buyers want property info via real estate text message marketing (4*)
The average adult checks their phone 344 times a day!

SMS Marketing is low cost, delivered in seconds to your customers and is super effective. Property Marketing SMS is perfectly suited to your Real Estate business in the UK.

Why not check out how Sendmode’s SMS Solutions tailored to real estate professionals can enhance your marketing. Click on the link below to get started.

Why SMS is Essential for Real Estate Lead Generation?

Throughout the marketing industry it is well known how effective SMS marketing is, mainly due to its direct, immediate, and personal nature. This makes SMS Marketing particularly suited to the fast moving UK real estate industry.

Top SMS Templates for Real Estate Marketing

Let’s have a look at some examples of how you can use SMS to enhance your business, attract new leads, promote listings, and drive traffic to showings with SMS for real estate marketing.

New Property Listing: Send New Listings via Bulk SMS for Real Estate. For example “New to Market! Check out this amazing [Property Type] in [Location] with [Key Feature]. Click the link to book viewing appointment: [Weblink].”
Confirm Appointments. Confirm Real Estate Appointments with Text Messages. “Your viewing appointment is for [Time] today. Please Reply Yes confirm.”
Open House Invitation: Promote Open Houses invitations with a Bulk SMS to all your customer. “Special invitation to our VIP customers. Join us on [Date/Time] for an open house at [Address]. RSVP by replying to this message or contacting [Agent Name] directly at [PhoneNumber].”
Latest Bids or Price Reduction Alert: With the immediacy of SMS you can keep your customers informed in seconds of latest bids or Price reduction alerts. “Good news! [Property Type] has been reduced its asking price by [Amount]. Visit [Link] or contact us at [Contact Info] for more info.”
Follow-up Thank you messages after Purchase or Viewing: It is always courteous to thank people for their time. A nice follow up message after completed a purchase or a viewing will always be appreciated. These messages can be scheduled in advance using Sendmode’s Automation system. “Hi [Name], Thank you for viewing of [Property Address]. If you have questions or would like to make an offer please use our online system at [Weblink]. Thank you.”
Reminders: Schedule a message to your customers to remind them of upcoming events. “Hi [Name]. Friendly reminder! Your appointment to view [Property Address] is scheduled for [Date/Time]. If you need to reschedule please let us know.”

All of the examples above can be scheduled or automated using Sendmode’s Automation feature which will both save you time but also ensure the message is sent out to your customers.

Sendmode’s SMS service for easy, effective real estate communication. Click on the link below to get started.

Tips for Crafting Effective Real Estate SMS Messages

As we’ve said above, people want to get communications by SMS. However there are a few strategies and tips to follow in order to leverage the maximum value from Bulk SMS.

Keep your SMS Short and Clear: Our attention spans are decreasing. Keep your messages short and concise. Try to keep them under 160 characters for maximum response rates.
Include a Strong Call-to-Action: Ensure there is a Call to Action. Use ‘Reply Now to this Message’ or include a weblink to guide recipients to the next step
Personalise the Message: It is always nice to get a personal message rathe than a broadcast one. Use Sendmode’s personalization feature to mention the recipient’s name when crafting your message.
Timing: As with everything in life, timing is everything. Over the past years we have found that mid-morning or early-afternoon are the most effective to send out Bulk SMS for the Real Estate market. Avoid busy times like school runs, dinner time or later in the evening when people are relaxing.

Get started with Sendmode’s easy-to-use SMS platform and send personalised real estate messages today! Click on the image below to get started.

Compliance and Best Practices for Real Estate SMS

UK data protection regulations impose strict guidelines on SMS marketing and require careful compliance management to avoid legal issues in B2C communication. Sendmode’s SMS Service is designed to keep you fully compliant with data protection legislation and have automated controls for opt-ins and opt-outs. You may only send Bulk SMS to customers who have opted in to receive messages from your real estate business. We have a number of ways for you to gather customer optins. Also you should also including an opt-out option in each message to maintain compliance and build trust.

Finally, because of the power of SMS and the fact that 98% of marketing SMS are read, remember how important it is to keep a professional tone in SMS communication.

Sendmode provides compliant, efficient SMS solutions for real estate professionals in the UK. Find out more by clicking on the image below.

Conclusion

Thank you for reading this article on using SMS Marketing for lead generation in the real estate market. We hope we have shown you how effective SMS can be for both lead generation and retention of existing customers. Furthermore you have seen how the immediacy and personal nature of SMS offer much higher response rates than other marketing or communication channels.

Bulk SMS is low cost, delivered in seconds to your customers and will be very effective in your business.

FAQ About SMS marketing for real estate?

What is SMS marketing for real estate?
SMS marketing for UK real estate makes it easier, quicker and more cost effective to communicate with client to uses text messages to promote properties, schedule viewings, updates on latest bid and congratulations on closing sales.
Can I send SMS messages to clients without their consent?
No, the UK has very strict data protection laws and you must have clients’ consent before sending marketing SMS. Sendmode is fully compliant with these laws and can guide you through this.
What are the best times to send SMS for real estate?
Mid-morning and early afternoon are the optimal times for SMS, as clients are more likely to check messages during these hours.
Are there any character limits for SMS messages?
We recommend keeping messages to 160 characters or less. You can send up to 468 characters, but this will use up your credits faster. Shorter messages get a better response.
How do I add a call-to-action in a real estate SMS?
A Call to Action (CTA) should be added to all messages such as ‘Confirm attendance by replying to this message” or ‘Book a views at [Weblink]’.

Looking to improve your real estate lead generation and client retention strategies? Visit Sendmode.co.uk and discover how our SMS service and automation tools are perfect for UK your real estate business.

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November 27, 2024