Amplify your reach and customer impact with Bulk SMS Marketing. SMS is pre-installed on virtually every mobile phone in the world. Meaning nothing has to be downloaded and installed. So you can reach 100% of your customers with a simple SMS. This is one of the main reasons why SMS Marketing is so popular. Even with all the marketing channels available to business owners, SMS continues to grow as more businesses realize its benefits.
Personalized Customer Experience
Our mobile phones are very personal to us. Marketers who use SMS understand this and also the power of personalization when reaching out to customers. It is very important to understand your customers’ needs, preferences and values when contacting them on such a personal device.
An example of this is allowing the customers an easy way to OPT-OUT of receiving further communications from you.
This is very important as it shows you value your customers’ opinion even if it goes against yours. We have seen many, many instances where customers have opted out of a businesses communications for a period of time and then opted back in and became loyal customers again in the future. The important thing is to respect your customers and give them the choice.
Most Bulk SMS companies will allow you to segment your customer base and create groups of different customers. This allows you to target customers who prefer a certain style or flavour of your product range. Very easy to do with most online services, and it also allow you to monitor which customer group is the most responsive to Bulk SMS Marketing communications from your business.
Finally, a note of caution. We have seen many instances where companies come to SMS Marketing and are super amazed at the results. So, they start to overuse it. Sending messaging to their customers every couple of days or once a week. We do not advise this. Once a month is plenty as you don’t want to bombard customers on such a personal communication channel. The result will be that customers will begin to opt-out. Remember, Spiderman was right when he said, ‘With great power, comes great responsibility’. Or was it his Uncle who said that? … Anyway, you get the message.
Not all brands have realized the power of Text yet
Interestingly, if you decide to use Bulk SMS Marketing, you will be ahead of the competitor curve. According to the Gartner 2016 Digital Channel Survey, SMS is currently one of the top four most-adopted mobile marketing tactics. Yet 61% of mobile marketers surveyed don’t use it, and one-third of these companies have no plans to invest in it in the coming 12 months.
SMS remains an effective, yet underutilized, mobile tactic among marketing leaders and is particularly valuable when used in conjunction with mobile techniques such as wallet, web and native applications to orchestrate a deepening level of customer engagement
said Charles Golvin, research director, Gartner for Marketers.
This means that only 39% of companies have already tapped into the power of SMS Marketing. There is a massive opportunity for your business to do so and get ahead of your competition. We wrote about this recently in a blog on how to tap into the power of SMS Marketing. Click here if you would like to read it.
Sendmode has been in the Bulk SMS Marketing industry for 10 years and serves over 35,000 customers worldwide. If you would like to try our SMS platform please click the link below, check out our extremely low prices and then sign up for a free, no obligation trial.
If you like the platform (and we hope you will 🙂 ) and decide to purchase an SMS Bundle, we will double your first purchase for FREE as a thank you for choosing Sendmode.
Thanks for taking the time to read this post and we hope you found it helpful.