Web text is effective as it is immediate and has the potential to reach customers on their personal communication devices. It’s extremely affordable when compared to traditional advertising channels. Web text is used by marketers and businesses to run a wide range of marketing campaigns for customer retention and acquisition through personalised birthday greetings, appointment reminders, payment confirmations as well as promoting sales and special offers; and communicating with employees.
Financial institutions, retail outlets, service companies and the hospitality industry are using web text to great effect to increase awareness around their brands and offer added-value service to their customers. Web text is used for customer acquisition as well as driving direct sales.
Below are five innovative ideas on how you could best utilize web text to suit your business needs:
Using web text to aid email marketing
Many companies are integrating SMS marketing into their email campaigns. With SMS open rates at 98% within the first three minutes of delivery, they have realised the importance of boosting email open rates, and, ultimately, conversion rates, by incorporating web text. Including URLs promotes website traffic and encourages subscriptions. Total customer views are improved and companies can track customer activity back to SMS. These companies are driven by short codes and keywords and need to be clear and beneficial to the recipient. Companies need to think of new ideas and keep up with trends to keep their customer’s engaged.
There are many ways two-factor authentication (2FA) can improve your application security. We’ve seen it become a crucial verification step for internet banking and e-commerce. Modern two-factor authentication takes advantage of push technology found on smartphones to allow users to authenticate with the tap of a finger. By requiring a second factor of authentication after the password, two-factor can prevent attackers from accessing your systems with password captured through the use of phishing or other similar scams.
Communicate with Employees
The main focus of web text is as a way to target customers. However, what a lot of companies tend to forget is that text messaging is also a great tool to use for easily communicating with employees.
Asking your customers for feedback encourages them to participate while giving you valuable feedback. It is an effective method of yielding results and efficient way of opening this two-way communication. It is also an inexpensive method of getting customers to engage with your brand.
Take advantage of web text by sending reminders to clients. This will reduce your businesses no-show rates, saving you time and money that could be used elsewhere. Have a look at a recent blog we published on SMS for appointment reminders.
With high open rates, customer engagement and high conversion rate web text is a tool that businesses simply cannot ignore.
We hope you found this blog helpful and please feel free to call or email us at any time for a free consultation on your mobile marketing sand web text strategy.