So you’ve decided to use text message marketing in your business and now want to know how best to use it and gain the best returns as a text marketer. Sendmode offers a number of sure-fire ways to drive those sales using text marketing and mobile marketing techniques.
NO NO NO SPAM
Under no circumstances send out unsolicited text messages to a list of your customers. Always ask permission first.
There are many reasons why you do not spam but foremost is that it is actually illegal to text someone without consent and it shows a complete lack of respect for your customer.
Another thing is to make sure the text marketer supplier you choose understands your legal obligations in this area.
Short, Sharp, Timely Messages
Text messages are meant to be short so keep them snappy so your customers will read and remember your messages. We recommend a message every 4-6 weeks is sufficient to keep your customers in the loop and not overwhelm them with offers (because they will start opting out of receiving any more from you if you bombard them).
Most text marketer companies will have the option to personalize a campaign to each recipient. We don’t just mean ‘Hi John’, which is great but we also mean personalizing the offer to that customers preferences.
The more you know about what a customer likes, the better you can tailor offers to them and the more they will return to your brand.
Use mobile marketing techniques such as short codes or website API integration to increase your opt-in customer base. Again a good text marketing service will explain the techniques for building your customer base using non-intrusive mobile marketing.
With over 7 years’ experience in the Text Marketer business and more than 25,000 happy customers, Sendmode can help get your marketing campaigns delivered to your customers mobiles and before you know it, text marketing will be driving sales and a key part of your business marketing mix.
For more information please visit our Bulk SMS page or click on the image below for a no obligation free trial.
I hope you found this helpful and thank you for taking the time to read our blog.