Sending SMS messages to promote your product or service is one of the most effective ways to reach your target audience. According to the business blog Forbes, 95% of adults keep their phones within reach and people use SMS messaging to keep in touch more than they use social networking or emails.
People Read Text Messages
Text messages always get read. People like to have their phones with them everywhere they go, which means they’re keeping up to date with people all of the time, everywhere. This means if you are promoting a product or service that will benefit your audience then you’ve got their attention with very little effort.
Engage With Your Customers
Bulk SMS messaging not only gets the word out quickly, but it is also cheaper than a lot of other marketing methods. Sending your loyal customers SMS messages to inform them about special promotions or discounts is a great way to keep in contact with them. It also helps them feel that their custom is appreciated.
Having satisfied customers who feel they are engaging with your business also means that they will become marketing ambassadors for your products or services by spreading the word to their family and friends.
Make Your Message Visual
You don’t need to restrict your messages to text only. You can get creative and send eye catching photographs or images which are much more attractive. It’s well-known that people react well to images so it’s a good way of leaving your customers wanting more.
Pick the Right Messaging Company
It’s important to make sure you pick the right company to do the job. Many so called bulk service companies make you pay extra for services such as posters or flyers, or even templates.
Look for a well- established company with a good reputation for providing a quality service. Make sure that they will send flyers, menus or posters with links back to your website, create templates and that they have 24/7 customer service at no extra cost.
Sendmode are an award winning Business Messaging Company that provides a transparent and affordable messaging package to many satisfied customers. More and more businesses are waking up to the fact that SMS bulk messaging is a powerful marketing tool and if you would like us to help you with your SMS messaging, contact us to discuss your marketing strategy.