SMS Marketing Statistics

SMS Marketing Statistics

The proliferation of mobile phones has changed the way we live our lives forever. Gone are the days of the pub debate, answers can be found within seconds of reaching for the nearest smartphone.  So where does the world stand on SMS marketing? Here are some interesting SMS Marketing Statistics which highlight the growing need for its use in your business.


  • 75% (4.5bn) of the mobile phones worldwide are SMS enabled
  • 150 billion text messages were sent in the UK in 2011 (Ofcom)
  • 96% of smartphone users use SMS (Acision)
  •  The average UK consumer sends around 50 text messages a week (Ofcom)
  •  Text messages are read on average within 5 seconds (Frost & Sullivan)
  • The average delivery time for SMS messages is under 7 seconds (Simply Cast)


  • SMS is the most popular form of communication in the UK (Ofcom)
  • SMS produces engagement rates 6 to 8 times higher than email (Cellit)
  • 98% of text messages are read, compared to 22% of emails, 29% of tweets and 12% of Facebook posts. (Frost & Sullivan 2010, Slick Text)
  • The average click through rate (CTR) of URLs included in SMS messages is 19%, compared to just 4.2% CTR for Emails (TextBoard and Mailchimp)
  • The average person receives 1,216 emails per month, compared to only 178 text messages (Tatango)


  • 80% of consumers say they have not been marketed to via SMS by their favourite brands (Hipcricket)
  •  57% of consumers say they would be interested in opting into a brand’s SMS loyalty program (Hipcricket)
  •  90% of mobile users who participated in an SMS loyalty program felt they had gained value from it (Hipcricket)
  •  SMS Marketing campaigns are opted out less than 5% of the time (Slick Text)
  • SMS Marketing coupons are 10x more likely to be redeemed and shared than mail or newspaper coupons (Slick Text)
  • 70% of people in the US would like to receive offers on their mobile phones (Upstream)


  • 41% of smartphone users say they would be lost without SMS (Acision)
  • The average person looks at his/her phone 150 times per day (Nokia)
  • 20% of people have asked someone out on a text via text message (Qualcomm)
  • 59% of single people approve of breaking up a casual relationship via SMS (Spark Networks)
  • 24% of people approve of breaking up a serious relationship via SMS (Spark Networks)

For more information about SMS Marketing contact Trevor on 0203-411-4464 or email

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