SMS Marketing has revolutionised advertising and marketing for FMCG (Fast Moving Consumer Goods) sectors – changing the way marketers communicate. Targeted SMS marketing campaigns can reach a vast customer base in seconds, promoting time-specific offers, boosting immediate sales, thus increasing ROI (return of investment).
The intrinsic strength of mobile, together with SMS Marketing, lies in the fact that the medium compels the user to reach out spontaneously to your brand from their mobile device.
HOW TO GET STARTED
Contact SendMode, an award winning business messaging service, to promptly setup your account up with free credits and provide you with a mobile keyword to get you up and running! SendMode also offer an excellent continued support service, ever ready to assist with all your questions and queries.
WHY IT WORKS!
Customer Database -> Setup ‘text to win’ competitions to initially build yourself a sizeable database by advertising your keyword and shortcode everywhere; social media, shop front, menus, posters, billboards etc …
Text ‘sambos’ to 56789 to win a free lunch on Fridays throughout August’
*Ensure to always provide a clear opt-out option (this is a legal requirement!)
Personalised Messages -> Regular customers will be truly chuffed if they receive …
‘Hi Julie, its Sally from ‘Sumptuous Sambos’, come and try our new ‘Earthy Combo’ for free this Thursday! We look forward to seeing you.’
Lead Generation -> By continually advertising your keyword and shortcode you will entice new customers to join your subscriber database for future marketing. Within seconds you’ve collected another contact who wants to know more about your products and services.
‘Text FOOD to 12345 to receive menu updates and special offers’
Boost Slow Days -> Cash in on quiet days by sending a message to your subscribers stating …
‘free coffee & cookie with all wraps between 1pm & 2pm today!’
Additional Services/Newsletter -> Ensure to keep your customer base informed as to your services i.e. catering for parties and corporate events
No more food waste ….. busy 6 days a week …….. increased foot traffic AND healthier bottom lines!!
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