SMS Marketing still a formidable part of the marketing mix

SMS Marketing is Alive and Kicking!

You most likely have read a lot of media stories recently about the demise of SMS. Instant Messaging apps such as Whatsapp and Snapchat have taken a huge chunk of the SMS market. Note, however, that this is for ‘person to person’ communication, the SMS Marketing ‘business to person’ industry is still booming. Businesses all over the world are still embracing the benefits of SMS Marketing for; reminders, notifications, promotions etc. Why?

  • SMS is ubiquitous, every mobile in the world is SMS enabled.
  • 98% of SMS are opened and read within 3 minutes of receipt.
  • SMS Marketing is low cost and a guaranteed direct method of communication to your customers’ pocket.

Once a consumer has opted in to receive SMS Marketing messages from your company, it is long proven to be the most cost effective method of direct communication.

We don’t envisage Bulk SMS going anywhere for the next number of years, in fact we see it growing into a substantial part of all companies’ marketing mix. Consider this list of business uses for SMS services; ticketing, travel services, payment, banking, voting, donations, marketing, reminders (for a start!) all make use of the humble SMS.

If you would like to see just how effective SMS can be as a part of your marketing mix, visit our website @ for your free trial and for all your questions and queries, contact Trevor on 020-3411-446 or email

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