Planning your Seasonal Bulk SMS Marketing

Now that we are well into 2014, January/February blues are almost but a distant memory….. seize the next couple of weeks to get your marketing campaign calendar rebooted, refreshed, updated and ready for action!  With numerous events imminent, it’s a prefect time to plan what you are going to send to your customers and, very importantly, when!!  It’s imperative you don’t bombard your customers with Bulk SMS.  This can easily happen when events fall within weeks of each other. Once organised, you can craft your messages and schedule them, well spaced out, to ensure you reap the most from your campaigns, avoiding any risk of possible opt outs!  Remember, we recommend messaging your customers once every 4-6 weeks.

Upcoming Events

St Patrick’s Day, 17th March

Mother’s Day, 30th March

Easter, Good Friday, 18th April / Easter Monday, 21st April

Irish May Bank Holiday Weekend, 5th May

UK May Bank Holiday Weekend, 26th May

Irish June Bank Holiday Weekend, 2nd June

Father’s Day, 15th June

June Summer Solstice, 21st June, BBQ/Holiday time!


To start with, St Patrick’s Day is a fantastic opportunity to inform your customers of your special deals and discounts.  After the Christmas/New Year lull, folk are really keen to come out of hibernation and treat themselves…your offers will be warmly welcomed!

Get your campaign calendar co-ordinated, ensuring you make the most out of the upcoming holiday seasons’ events.

For all your SMS Messaging needs, contact Trevor on 0203 411 4464 or email

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