The most important factor for any business owner is maximum ROI (return of investment) with minimum cost, right! Spending time, effort and precious budget acquiring new customers may potentially pay dividends in the long run, however, with SendMode’s award winning Mobile Marketing Service, enticing past customers to become loyal customers will quickly and significantly boost your sales figures, with little effort and minimal cost!
SMS is the mainstay of mobile marketing, delivering short, simple calls-to-action, driving your past customers to re-engage with your products/services, thus converting past customers to repeat business.
Three ways to win over past customers with Mobile Marketing:
1. Promotions/Offers/Special Deals
Convince past customers to sign up to your database by offering them a giveaway or major discount. Once added to your database, you can regularly keep customers up to date with your latest promotions, deals and offers. Remember to send your messages at an appropriate time to suit your customer, also focusing on when they are most likely to respond to your call-to-action. Also personalize your messages for greater effect, everyone likes to feel special!
2. Ensure Your Website is Mobile Friendly
Statistics show, on average, 1 out of every 7 minutes spent online are media searches being performed on smartphones, iPhones, and notebooks! Ensure your website is optimised for mobile devices. If a past customer has difficulty loading a page on their smartphone, this customer will be a permanent ‘past’ customer for sure! Setting up a mobile website has never been easier with SendMode.
3. Social Media
Social Media is a massive player in today’s world of digitally-driven communication and is expected to increase by another 13.4 percent in 2014! The phenomenal power of Facebook, Twitter and LinkedIn cannot be underestimated. It is vital for your business to have a strong social media presence in order to secure maximum repeat business from your past customers, contacting them regularly with your special deals, promotions and giveaways! SendMode now offers a Social Media Management app which is a one-stop-shop for monitoring the success of each of your social media tools, informing you of what is working and whats not!
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