There are lots of mobile marketing companies out there nowadays both home and international which will promise you everything you need in your marketing. With mobile penetration passing 100% there is no doubt that every business should have a mobile marketing strategy. Below are some points to consider when choosing a mobile marketing company.
Mobile phones are very personal to us and people get very upset when they receive spam on their phones. This is why laws have been enacted to stop spamming. Make sure your mobile marketing company is cognisant of the legal requirements for permission based marketing in the country you are marketing in.
Beware of too Low Pricing
Like any other industry there will be companies who offer crazy prices. Most companies will be in and around the same price with some slightly lower or higher. Be wary of mobile marketing companies with outlier pricing which is a lot lower than competitors. In our experience these prices mean severe compromises on quality and your time will be taken up with complaints from your customers.
Customer Service is Key
There will be times when you will need something done as soon as possible and you will need to contact the company immediately. Many companies use IVR and ticketing systems for support. Avoid these and look for those who give you a phone number and you can speak to a real person who can deal with your questions there and then.
Mobile marketing companies come and go in this industry all the time and you would be wise to choose a company with a strong track record of service in the industry. Look for at least 5 years in the industry.
With over 7 years’ experience in the SMS Marketing business and more than 25,000 happy customers from all business sectors, Sendmode can help you use Mobile Marketing to drive your sales and increase customer engagement. Click on the image below for a no obligation free trial.
Thank you for taking the time to read our blog. We hope you found it helpful.