Communicating effectively and at a low cost with your customers across multiple channels makes a significant business impact. Make more money whilst you and your customers pay less with Bulk SMS! Every media channel is reporting on the phenomenal success of embracing and applying bulk SMS. How do you make it work for you? Once you get started, the essence is to maintain an ever increasing return of investment. In order to do so, it is crucial to monitor your campaign metrics.
But before you begin measurement, it is important for you to decide what your objectives are. What do you want to achieve from your bulk SMS campaign? Once you have answered this question you’ll quickly realise which metrics you should be monitoring.
So, how do you track your campaign metrics?
- Do you use paper, a spreadsheet or software?
- Are you proactive with your results?
- How often do you report your campaign metrics? During or after a campaign?
Here are our 4 Tips for Measuring SMS Campaign Metrics:-
How much advertising and manpower do you expend acquiring new clients? Examine your monthly marketing budget, together with payroll costs associated with new sales. Measure this against new business at the end of the month.
- Conversion Rate
Simply…how many queries become sales. Calculate this by dividing your daily queries by your sales.
- Churn Rate – % of Customers Opting out & Unsubscribing
Customer loyalty is a key factor in maintaining a healthy ROI. Unfortunately, customers do opt out and unsubscribe! This metric will instantly highlight the necessity to adjust and tweak your marketing campaigns to reach their full potential.
- Comparative Revenue
Compare revenue of each of your income streams in order to highlight which is most effective and act accordingly. Use our campaign cost and ROI calculator to do this.
Justifying bulk SMS spend is no longer a task. Sendmode provides detailed reporting on all messaging campaigns i.e. number of messages delivered, undelivered, expired and non operational mobile numbers. Sendmode also provides a report which allows you to remove all non operational mobile numbers from your customer database, thereby saving you money and optimising your campaigns. Detailed analytics are also available on mobile websites show you all the standard metrics you would expect from Google Analytics.
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