Due to the popularity of mobile devices, mobile marketing is an ideal solution for local retail stores to communicate with customers. Many of the larger department stores use SMS and mobile marketing to drive customer engagement and sales, so today we decided to take a look at how Macy’s in the US uses mobile marketing to engage and draw consumers into their stores.
To promote their Labor Day sale, the company sent out text message invitations to its opted-in mobile database. The Macy’s campaign had a 15% discount on end of summer goods. Additionally the message included a link that takes consumers to the Macy’s mobile site to shop newest items.
By sending customers a link to their mobile website, Macy’s began educating their consumers on how to shop via their mobile device, instead of heading to the nearest store locations.
QR Codes and Shortcodes
In order to build their mobile database, Macy’s also used QR codes to promote new collections. The company has put QR Codess on its static print pages in several publications including New York magazine. In addition to mobile barcodes, the company also encourages consumers to text the keyword NICOLE to their company short code to enter a shopping spree. These mobile call to actions, based on product offerings, allowed Macy’s to increase their opt-in database, and build brand awareness and loyalty.
Retailers like Macy’s are always planning ahead and trying to build their mobile databases long before sales or the holiday period. Consumers look forward to these exclusive offers, many of which are personalized based on the consumer’s interests. These personalized messages are a highly effective way to communicate with customers and expose them exclusive deals and offers.
In summary we see that Macy’s use a combination of Text Marketing, Mobile Website, QR Codes and Shortcodes to increase their opt-in customer mobile database and drive sales through personalized, targeted and relevant marketing campaigns.
SendMode, an award winning Mobile Marketing and SMS gateway service, offer free mobile marketing advice as part of our service. Please feel free to call us at any time on 020-3411-4464 or email email@example.com