Hipcricket Survey Insights on Mobile Marketing

Mobile marketing continues to grow at a remarkable rate, and yet a recent Mobile Marketing Survey from HipCricket says that 74% of consumers’ favorite brands are not currently advertising to them on their mobile phones.

This means a very high number of businesses are missing out on a great way to not only engage with consumers, but also revenue. This is especially true when the Mobile Marketing survey showed that 64% of consumers have made a purchase as a direct result of a mobile ad and 70% of those being between the ages of 25 and 34.

Other interesting facts from the Hipcricket Mobile Marketing Survey:

  • 58% of consumers would be more likely to engage in their favorite brands mobile advertisement if they included an offer, deal or coupon
  • 44% of consumers would be willing to provide personal information via a mobile website in return for a reward, coupon or deal.
  • 45% of consumers say they have referred their friend to a product or service as a result of seeing or engaging in a mobile ad.

For more information on Mobile and SMS Marketing please fee free to call us at any time on 020 3411 4464 or emailsupport@sendmode.com

Thanks,

John

Sendmode Bulk SMS Marketing Free Trial