eMarketer survey shows SMS Marketing Leads to Purchases

If you didn’t already know that SMS marketing leads to consumer purchases, well here’s the proof !!! A recent study in the US asked consumers if they had completed a purchase as a direct result of some action taken on their smartphones.

The following slide is from a webinar by eMarketer which highlights which mobile channels drive engagement and conversions for smartphone users.

eMarketer Webinar Survey on SMS Marketing

We love the fact that SMS marketing comes in at a whopping 41% with smartphone owners saying they made a purchase because of a text message they received. Now that’s a great statistic for SMS marketing.

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