Bulk Text Messaging for business remains the most instant way to communicate with your customers. Delivered in seconds and with a 98% open rate, it is easy to see why it is so popular with business owners globally. However, in order to get the most out of it and use it most effectively there are a couple of rules to follow.
Ask Permission
When you get permission from a customer to send them communications via email or SMS, they are WAY more likely to accept and respond to your communications. The days of ‘spray and pray’ marketing are long over and nowadays business owners understand that by asking permission and understanding a customer’s preferences they will build a longer term relationship with that customer.
Offer an easy Opt-Out
Even though a customer has given you permission to message them does not mean that they will do indefinitely. You must respect a customer’s wishes if they want to opt out of receiving communications from your company. In the EU this has become a requirement with the GDPR law of 2018.
Timing, Frequency and Content
When business owners discover bulk text messaging and begin using it they are truly amazed at the results. Why did I not do this sooner? However this can lead to over communicating with customers and bombarding them with new offers and promotions by text message. The key to successfully using SMS Marketing over a longer term is to send the messages between 11 a.m. and 3 p.m. the day before a promotion starts (Timing), send them infrequently as once a month (Frequency) and make them short, concise and to the point.
‘Hi John, Our Sale Starts tomorrow Thursday. Everything reduced by up to 50%. Come here. Optout @ stoptxt.net’
About Sendmode SMS Marketing
Sendmode has been in the Bulk Text and SMS Marketing industry for 10 years and serves over 30,000 customers worldwide. We can help you build your opt-in customer database with easy to implement techniques and then provide advice on content, timing, and frequency of your bulk SMS opt-in marketing campaigns. If you would like to try SMS for the first time (or maybe switch from your current provider) please click the link below, check out our extremely low prices and then click ‘Try for Free’.
John
