There are Bulk SMS uses for everyone, regardless of whether you are a small business owner, a local sports club manager or the marketing manager for an international company. That’s the beauty of Bulk SMS! All mobile phones can receive text messages. It doesn’t matter if your target audience have the latest smartphone or an old ‘brick’; they can still receive SMS text messages.
Unlike other forms of advertising where you cannot be sure that your message will get to your audience, bulk SMS ensures there is no wasted money by sending your message directly to their phone. Recent research indicates that on average we’re checking our mobile phones up to 150 times a day. It also states that 98% of text messages are read…98%…this is not a typo, no other form of marketing can guarantee this high open/read rate.
Do we have your attention? Ok, so now you want to know how to use bulk SMS for your business or club. There are some simple rules you must pay attention to that will guarantee your success with Bulk SMS Marketing, these apply to everyone:
- Personalise your message by segmenting your customers and only send messages that are relevant to your audience. You can also include their first names on the message and also choose your own Sender ID.
- Include a clear call to action so they know what to do next, whether it’s go online, ring or go in store.
- Stay on the right side of the law and give your customers the option to opt out.
- Keep your message short and concise, try to utilise the 160 characters available to you.
Bulk SMS uses include a sales boost during quiet periods, to build awareness of promotions or to incentivise customers with coupons or special offers. You can send your customer reminders of bookings or appointments or perhaps update them with product information.
Contact us to talk about Bulk SMS uses suited to your target audience on 0203 411 4464 or email firstname.lastname@example.org and we’d be happy to get you started.
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