The doors are open and the first customers are beginning to arrive and look around. All the hard work is done and now it’s just a matter of serving all the customers’ and looking at excel spreadsheets with profits figures right? This probably isn’t what is going to happen. Building your business starts now and it is not for the faint hearted. It is hard, relentless work but done correctly, with the right processes in place, it can be very rewarding for you and your business.
This blog is about building your business through SMS Marketing.
Every customer who purchases from you in those early days presents a huge opportunity for you to market and sell products and services to in the future. It is so much cheaper to market to an existing customer than market to potential new ones. We would recommend implementing an opt-in customer retention strategy whereby you ask the customer for their name, mobile and email address and their permission to send offer and promotions in the future.
This should be ever present in your business, building that an opt-in customer database.
Also be aware of what the customer is actually purchasing, this will allow you to segment your customer base and send them relevant information. There is less chance of a response when sending a guy an offer on golf clubs when he has only purchased soccer tops in your sporting outlet, but if I have purchased golf gear in the past!!!. Now I have just received a relevant offer.
The golden rule is once you get a customer, make sure and do your best to keep them.
The next step is to create an account with one of the many online Bulk SMS providers, there are loads out there and you can easily find them using a Google search.
The online Bulk SMS suppliers will walk you through importing your customer’s base, segmenting them into groups, data protection legislation and sending out your first campaign.
Generally, we would recommend sending a campaign once a month to your customer base, although sometimes in the FMCG industry you would send out weekly offers for example, BBQ specials. The key is not to bombard your customers or you will find that they will begin to opt OUT of your lists. Disaster !!
Once the process of harvesting opt-in customers and then marketing out via SMS Marketing is in place, it will become a great revenue generator for your business.
If you would like to know more about Sendmode and our award winning SMS Marketing for business service please feel free to call us at any time on 020-3411-4464 or email firstname.lastname@example.org.
Our sales team is available to answer all your questions on how to create and build your opt-in database, how to comply with data protection legislation and the best times and content for your sms marketing campaigns. Sendmode are well known for our service levels and you will have mobile numbers of all our sales team and we’ll be at your service 24/7.
If you would like to try our service with 25 free SMS credits, no obligation or credit card required, please click here.
Thank you for taking the time to read our blog,