marketing on a shoestring

5 tips for marketing on a Shoestring

If you run any kind of small business then you know what a challenge it can be to market your business on a budget.

This is especially the case if you run your business on your own or with just a few members of staff. There are a number of ways of marketing your business on a tight budget.

While traditional marketing methods can be costly and hard to measure, small businesses have never had greater access to cost-effective, track-able marketing tools. With so many digital tools available, where do you start?

1. Network

People buy from people. Get you and your employees out there meeting like-minded people in your industry. I don’t think there is any better way to build business awareness than to get out there, shake some hands, and get to know people.

Networking requires a time commitment and it doesn’t provide instant gratification, but a strong network is one of the greatest assets any business person can have.

Look into cheap, or free, upcoming networking events in your industry.

2. Customer Referrals

Asking customers for referrals can be a great way of promoting your brand. The majority of people say they are willing to provide a referral if asked, but very few take the initiative to do it on their own.
Referrals make it easier to open doors with new customers – they will generally trust the recommendation.

3. Build your brand on Instagram

Instagram is a great tool to utilize if brand engagement is your goal. Instagram is expected to top 100 million users by 2018, making it the fastest growing social media network is the U.S. For small businesses who take the time to understand their audience, there is ample opportunity to gain significant exposure.

4. SMS Marketing

You can’t deny the benefits of SMS Marketing. Low cost, instant deliverability, flexible, high readable rate, and high conversation rates.

SMS Marketing is an essential ingredient for any successful marketing campaign with 98% of messages opened within the first three minutes of delivery, for business, the impact of text message penetration is now greater than ever before. SMS marketing helps you connect with your existing users, while also potentially allowing you to make new customers.

5. Create your own infographics

An infographic is a mix of design, writing and analysis that are ideal for an age of big data. They are visually compelling communication mediums that done well can communicate complex data in a visual format that is potentially viral. They are a great way for your brand to gain quality backlinks to your site and generate organic website traffic. There are lots of free tools out there for creating infographics for your business.

These inexpensive marketing tools will help you build customer engagement, build relationships and ultimately create genuine business leads. It’s not always about the money you have to spend on marketing, it’s about the time and effort you put into your campaigns, keeping them beneficial and relevant to your target audience.

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